Selling products and services to Production and Custom Home Builders has dramatically changed over the last several years. Housing starts have become erratic in various parts of the country, builders have been branding their own name but still expect increasing support from their vendors, and the “branded products” have lost some of their allure to the commodity approach of the purchasing agent “gatekeeper”.

After extensive research, it was determined that the traditional model of offering a pricing package and perhaps adding additional marketing dollars for a single branded product was no longer sufficient to achieve success and growth. Too many products and too many offerings vying at the purchasing agent left a clouded arena truly controlled by the buyer.

At Designer Building Solutions, we invented ourselves around a “customer centric” sales model and marketing organization. By carefully selecting our group of interior branded products specifically for our dedicated New Construction Sales Specialists, DBS was more easily able to reach the homebuilding “decision makers” with a far more powerful value offering. Sales increased dramatically and in direct proportion as DBS provided more relevance to the builder.

But just offering more products wasn’t what the Builders needed. Designer Building Solutions added it’s own in-house full service advertising and marketing agency, Builder Marketing ServicesTM, to specifically market and sell homes for its builder clients. Rather than just giving money to a builder, which is simply an additional discount, DBS actually provides a solution to address the marketing concerns of its builder clients. Last year alone, Builder Marketing ServicesTM provided millions of dollars of marketing solutions for such builders as David Weekly Homes, Perry Homes, Ivory Homes, MHI Homes, Newmark Homes, Village Homes, and many more. Through customized television commercials, radio, newspaper, magazine and billboard ads, displays, sales materials and Point of Purchase marketing, DBS was able to increase its sales, build the brands of its suppliers and enhance its relationships with its Builder Clients.